I've been in the online education space since 2015, when Thinkific made me one of their first recognized experts. Before that, I spent over two decades building business systems for entrepreneurs who were great at their craft but drowning in the operational side of running a business, and getting businesses online.
I've worked with more than 1,000 course creators, coaches, and solopreneurs. I know this space well. And I know that the biggest obstacle most people face isn't a lack of ideas or a lack of expertise. It's the gap between knowing what you want to build and knowing how to actually build it.
That's the gap Brainy Girl closes.
The way I do that has evolved over the years. The business runs on group programs and a membership because that's what creates the most value for the most people, without requiring me to trade every hour of my day for a dollar.
My ADHD brain turns out to be a genuine asset in this environment. I adapt quickly, spot patterns and opportunities fast, and genuinely enjoy figuring out what comes next. That energy shows up in the community, in the cohorts, and in The Collective membership where the real work gets done.
I built this business to support my life, not consume it. That same philosophy is baked into everything we teach.